Working in an office with 5 wedding professionals who live, breath and sleep weddings and events, I am constantly reminded of the importance of value and quality for our customers. With the economic hit that many of us are feeling, I've recently noticed that these two important words, quality and value, have been replaced by a new phrase, "best price".
I try to stretch my dollars just like you, but is the price of a service, which can make or break your wedding, more important than quality? Let's take a REAL example from last weekend and try to answer that question. Our lead photographer, Dianne, worked this event and reported back to us Monday. They hired a different DJ company and for the record, we are talking about a difference of $200.00.
Webster's dictionary defines the term "value" as, "the amount of money or goods or services that is considered to be a fair equivalent for something else".
For this event, The DJ arrived 45 minutes late and attributed his tardiness to being lost on the way to the facility. He was scrambling to get his gear set up while guests were already seated for the ceremony. How embarrassed would you feel? Spectrum works with every wedding venue in Atlanta, every weekend and the staff knows us by first name. Do you see value in that?
If being late wasn't bad enough, he turned to Dianne, asking if she could help him find the ceremony music list 10 minutes before the ceremony start. The coordinator, who says she emailed it to the DJ last week, was shocked! Spectrum has agents whose full time job is to make sure the DJ is prepared on the biggest day of your life. Do you see the value it that?
The DJ was then told to play whatever worked at that point but to make sure "The Rose" was played for the lighting of the unity candles. He substituted the track for “Canon in D” and you could see the disappointment in the brides face.
His performance didn't get any better during the reception. He was unprepared and I am sure the bride spent her honeymoon furious over the fact that this DJ ruined her wedding. So I ask you to consider this. How much did the wedding cost? How much was the honeymoon? If the DJ was prepared, would all this stress have been avoided? Do you see the value in that? Like I said before, this DJ was $200.00 less than a Spectrum DJ and sadly, she got what she paid for. I hope you see the value in that!
